The Playtech Company announced that they’d extended their supplier agreement the Mansion Group. This extension allowed for the Playtech Sportsbook Software to be implemented with the Casino.com property. Mansion Group has maintained products under the Playtech branding for five years, with their contract agreement entering the renewal phase in 2020.
Delegations were held to determine if an extension was needed, with the Mansion Group revealing that a large percentage of their clientele engage with the Playtech software. Terminating this contract wouldn’t be a viable business decision. Instead of cancelling the contract, Mansion Group determined that Playtech’s products could be extended towards the full magnitude of their betting properties. Dozens of casinos under Mansion Group ownership will obtain additional products from Playtech by Q3 2020.
Mansion Group Investors were informed that an expansion was being integrated into their Casino.com property. Sportsbook components with live capabilities are being added. Few investors disregarded this decision, with loyalists towards Microgaming expressing that an extension shouldn’t be implemented. Mansion Group Execs ignored the recommendations of investors, selecting to extend their contract immediately. It should be noted that the Mansion Group is directly adding the HD Playtech Virtual Sports Inventory.
Sentiments from Mansion Group & Playtech
The Chief Executive Officer of Mansion Group, Karel Mana, provided her thoughts on this extension. She noted their excitement towards growing this consistent partnership with Playtech. Karel revealed that Playtech has extensive expertise in the sportsbetting community, that this will be evident with their Virtual Sports Inventory. The CEO would then announce that additional products are slated to release by Q4 2020.
It should be mentioned that these virtual sports were added after multiple venues were cancelled following March 2020. International sporting competitions would be permitted again until July or August, forcing the Mansion Group to locate new products that entertain sports bettors.
Playtech mimicked similar sentiments to Karel Mana. They remarked their delight towards obtaining additional support with the Mansion Group, showing that partnerships can be more reliable than the popularity of a brand. These statements come after Playtech has struggled to compete against new operators like Thunderkick & Lightning Box.