The United States Online Sportsbetting Market has grown tenfold over the last several years, prompting numerous developers & companies to enter the space. Gaining market share has proven challenging for most, and more accessible brands that are well known in the European Union have gained popularity in America. This factor applied to Bet365, which saw notable reputation after entering the New Jersey Market in 2019. Their fanbase is expected to grow tenfold after confirming that Playtech has joined Bet365, enabling their full portfolio of games to become available to New Jersey Bettors.
An official statement was released by Bet365 Media Personnel, where they expressed excitement for partnering with Playtech & expanding their library in the New Jersey Market. Bet364 praised their new software partner for maintaining a calibre & range of content that few developers sustain, marketing a genuine differentiator with their American platform. Sentiments from Media Personnel finalized by noting they’ll continue to develop their solid partnership with Playtech Europe into the American market.
The Agreement lists multiple terms & conditions that define how Playtech will earn profits through Bet365, with most that information being kept private to reporters. It was confirmed that the full selection of games available under the Playtech software is being made available on Bet365 – New Jersey. Games like Great Blue, White King, and Frankie Dettori’s Magic Seven’s will be playable.
The confirmation that Playtech is available on Bet365 came after the software developer worked diligently to receive regulatory approval in New Jersey. That approval was granted in July 2020, prompting the outlining process of this contract. It’s suspected that Playtech will receive additional operating licenses within the following states.
- West Virginia
- Rhode Island
- New Jersey
- New York
- New Hampshire
The Chief Operating Officer of Playtech also released a formal statement, with Shimon Akkad remarking that their partnership with Bet365 marks a historic moment for their platform. It marks the moment when Playtech launched in the United States. Confirmations from these sentiments noted that new content & titles would be released specifically for the American audience. Playtech expects exciting growth in the USA.